The Benefit of Advertising

Advertising has a beneficial function. It defines ideals of how products should work. When the ads first come out, the products behave nothing like the way they are advertised. However, the ads create the expectation of how the products should work. To satisfy the consumer demand created by advertising, eventually the providers evolve their products to meet the expectations.

~ James Loewen (1954-03-26 age:64) photographer