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recommend book⇒The Culting of Brands: When Customers Become True Believers | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
| by | Douglas Atkin | 978-1-59184-096-1 | paperback | |||||||||||||||||||||||||||||||||||||||||||||||||||||
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| publisher | Portfolio Hardcover | 978-1-59184-027-5 | hardcover | |||||||||||||||||||||||||||||||||||||||||||||||||||||
| published | 2004-06-03 | |||||||||||||||||||||||||||||||||||||||||||||||||||||||
| Talks about companies like lululemon who effectively turn their customer base into a cult. | ||||||||||||||||||||||||||||||||||||||||||||||||||||||||
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