Cited Book: The Culting of Brands: When Customers Become True Believers

book cover recommend book⇒The Culting of Brands: When Customers Become True Believers
by Douglas Atkin 978-1-59184-096-1 paperback
publisher Portfolio Hardcover 978-1-59184-027-5 hardcover
published 2004-06-03
Talks about companies like lululemon who effectively turn their customer base into a cult.
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