FUD : Java Glossary

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©1996-2017 Roedy Green of Canadian Mind Products

FUD
Acronym FUD (Fear Uncertainty and Doubt). A marketing tactic to freeze the buyer from making a decision by leaving an impression that a better product might be available imminently, and that there are mysterious fatal flaws with the existing ones. In politics it means spreading unsubstantiated rumours to discredit an opponent’s position. For example Karl Rove smeared John McCain by robocalling and asking What would you think if someone told you McCain had a black child out of wedlock? He did not actually say McCain had such a child, but that is how people took it and spread the rumour for him.

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