Fair Trade Webstores
©1996-2012 Roedy Green, Canadian Mind ProductsThis essay does not describe an
existing computer program, just one that should exist. This
essay is about a suggested student project in
Java programming. This essay gives a
rough overview of how it might work. I have no source, object,
specifications, file layouts or anything else useful to implementing this
project.
This project outline is not like the artificial, tidy little problems you
are spoon-fed in school, when all the facts you need are included, nothing
extraneous is mentioned, the answer is fully specified, along with hints
to nudge you toward a single expected canonical solution. This project is
much more like the real world of messy problems where it is up to you to
fully the define the end point, or a series of ever more difficult versions
of this project, and research the information yourself to solve them.
Everything I have to say to help you with this project is written below.
I am not prepared to help you implement it; or give you any additional
materials. I have too many other projects of my own.
Though I am a programmer, I don’t do people’s homework for
them. That just robs them of an education.
You have my full permission to implement this project in any way you please
and to keep all the profits from your endeavour.
Please do not email me about this project without reading the disclaimer above.
Introduction
This project is designed to sell fair trade products such as coffee, chocolate,
cocoa and tea on the Internet, and in home businesses and in small storefronts.
You can think of it as a specialised affiliate program or a
specialiased shopping cart program.
How It Works
There are four classes of participants:
- People who maintain little websites selling fair trade products. They don’t need to know anything about
HTML or FTP to do
this. The webstore part of their site is automatically generated and maintained for them. They don’t even
necessarily have to have a website of their own…
- Suppliers. People who roast the coffee or package it in imaginative ways and ship it.
- People with home businesses who hold Tupperware parties to sell fair trade products to their friends. They
place orders over the Internet at various webstores.
- People with small storefront businesses. They place orders over the Internet at various webstores.
Some people may participate in more than one way, perhaps all four.
The Shopping Cart
To build a website, you simply select the products you want to sell, ticking them off a list. You can add you own
commentary and images, and some limited ability to select the colourscheme and theme of the automatically generated
website. You decide how much markup you want on each product you offer.
The webstore is completely vanilla. It would not need Servlet, JSP (Java Server Pages) or PHP (Pre-Hypertext Processor) hosting. The shopping cart would be
handled by a central server, and distributed use of Java Applets, Java Web Start and perhaps a touch of
JavaScript.
When customer use a unified electronic shopping cart, creating an order that may be satisfied by many different
suppliers.
The customer pays by credit card or PayPal.
The money is split three ways:
- Mostly to the suppliers.
- A variable commission to the owner of the webstore. The webstore owner sets whatever markup he wants, just like
a regular storefront. If he sets it too high, people won’t buy products from his webstore. The commission can
also vary depending on quantity.
- A variable commission to the supplier of the computer services that makes this all happen and who collects and
distributes the money. The commission would not include hosting a website, just the automatic creation of it.
Hosting would be a separate flat fee.
Somebody may be both a supplier and have a website. He then pays himself a commission for sales of his own products,
and also the commission to the computer service provider.
The Pieces of Software
What software needs to be written?
- You need a database of the participants, the products offered, their descriptions, pictures of them, what each
products each participant wants to sell, fair trade certifacation. etc.
- Online shopping cart program.
- Program to let website owner select what will be for sale on his webstore, and his markups. The let the website
owner select products he want to specially feature.
- Program to let a supplier describe his products and prices. Any changes are reflected within a day at all
webstores. Discontinued products disappear, prices and shipping are automatically recomputed.
- You need a way of securely accepting credit card information over the Internet. I have already written this. It
does not even need SSL (Secure Sockets Layer).
- You need a way of sending credit card information over the Internet to the credit card companies.
- You need a way to generate a complete website from the list of product descriptions and additional
commentary.
- You need a way to show prices in the native currency of the buyer, e.g. CurrCon, and automatically compute shipping charges.
- You need a way to upload that website to client’s ISP (Internet Service Provider) host and to efficiently keep that website up to
date, similar to the way the Replicator works.
- You need a way to send the orders to whomever is responsible, and track their status. Customers need to be able
to track the status of their orders and contact the various companies involved by email or phone.
- You need to send out the cheques to everyone, usually by direct deposit into bank accounts. I have already
written this code in Abundance.
This is a project that is nicely suited to be written by a team, each member taking on one piece of the overall task.
Phases
The ideas could be developed in phases. Each phase could be a useful product in itself.
- Simple Applet that collects information about a single purchase, sends it encrypted
to a server, which then relays it still encrypted to the vendor by Java Web Start or email. The vendor then
processes the order as if it were a mail or phone order credit card. The server is not involved in handling the
money. It just relays messages. Unsigned Applets may not talk to the central server, but
signed ones can. The scheme would have to be implemented with a combination of unsigned Applets to display prices in the reader’s home currency as per CurrCon, signed Applets to make purchases when the user
clicks a buy button, and Java Web Start to communicate with vendors. The server does not keep any information about
customers on file. The vendor describes a product to the server, and the server show the vendor the HTML (Hypertext Markup Language) to embed
to sell that product. The server keeps no records of the server’s products. This scheme could be sold on a
gas tank basis for perhaps $0.10 a transaction.
- Shopping cart that lets the customer select several items before making the purchase. All items must be
purchased from the website owner. The server is not involved in handling the money. It just relays encrypted
messages to the vendor. The server keeps a database of the vendor’s products giving price, base currency and
description.
- Shopping cart that automatically computes shipping and handling based on the location of the customer and the
combined weights of the items. All items must be purchased from the website owner. The server is not involved in
handling the money. It just relays messages. The server keeps a database of the vendor’s products giving
price, base currency, description, handling fee and weight. The server also keeps a database of shipping rules
based on weight and location.
- Fair Trade scheme where you can offer products from many vendors for sale on your website. There is a common
electronic link to the credit card companies, and monthly cheques to all vendors.
Making It Real
It won’t work unless you can get suppliers to sign up. You will likely have to do all the work for them,
starting with their published price lists, perhaps not even officially having their permission. They just start
getting orders.
You also have to get people to create websites. You use existing websites to automatically explain the plan and
sign up more websites. Signing up is free. The user might even create the website with a random sampling of products,
or ones chosen from nearby suppliers so it takes almost no work to set up.
Getting the right to accept credit cards over the Internet requires some major juice. You have to put up a large
bond or have the backing of a big company. To start, you would probably have to use PayPal to avoid this problem.
Using a phased approach lets you build on experience, and start with very low operating cost, low liability, low
technology, and low capital.
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