Google’s affiliate scheme to pay you for putting ads on your website where you get paid per click. The ads at the top and bottom of each page on this website are managed by Google AdSense.
Click throughs on those ads generates the revenues that pay the ISP (Internet Service Provider) bills for mindprod.com. They also fund Google to the tune of $16 billion a year. This is what pays the bills for the free Google search engines.
Google pays you for placing most ads on a CPC (Cost Per Click) basis. When advertisers target your particular website or webpage, they pay on a CPM (Cost Per thousand/Mille impressions) basis. You, as the displayer of the ad, will get something in the order of to per click based on your natural ranking, an advertising desirability measure.
The rate you get per click is a the result of an automatic auction between advertisers for the right to advertise to your site or your keywords. You get an undisclosed percentage of what the advertiser pays.
You must, of course, register as an affiliate first or they won’t know where to mail the cheque.
Ads can only appear on pages that Google spiders, so they must be open to robots.txt and appear in your optional sitemap. Google needs to examine their content to select relevant ads.
Google improves the markup for the ads from time to time. The old markup will work, but the new is generally faster or terser.
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