Google AdSense : Java Glossary

The CurrCon Java Applet displays prices on this web page converted with today’s exchange rates into your local international currency, e.g. Euros, US dollars, Canadian dollars, British Pounds, Indian Rupees… CurrCon requires an up-to-date browser and Java version 1.7 or later, preferably 1.8.0_05. If you can’t see the prices in your local currency, Troubleshoot. Use Chrome for best results.
Google AdSense Google AdSense

Google’s affiliate scheme to pay you for putting ads on your website where you get paid per click. The ads at the top and bottom of each page on this website are managed by Google AdSense.

Click throughs on those ads generates the revenues that pay the ISP (Internet Service Provider) bills for mindprod.com. They also fund Google to the tune of $16 billion a year. This is what pays the bills for the free Google search engines.

Advantages

Disadvantages

How It Works

Google pays you for placing most ads on a CPC (Cost Per Click) basis. When advertisers target your particular website or webpage, they pay on a CPM (Cost Per thousand/Mille impressions) basis. You, as the displayer of the ad, will get something in the order of $.10 USD to  $1.50 USD per click based on your natural ranking, an advertising desirability measure.

The rate you get per click is a the result of an automatic auction between advertisers for the right to advertise to your site or your keywords. You get an undisclosed percentage of what the advertiser pays.

You must, of course, register as an affiliate first or they won’t know where to mail the cheque.

I keep the ads off the high traffic pages since they can slow down loading and, if Google is unreachable, can freeze the loading entirely. I have written Google repeatedly about the problem. There is also a problem using the website offsite when the ad content is not available. Google JavaScript needs to suppress the ad if when you are offline or if the ad does not appear within a few seconds. It should not hold up the entire page. For now, you have to turn off JavaScript for offline viewing of my web pages.

Ads can only appear on pages that Google spiders, so they must be open to robots.txt and appear in your optional sitemap. Google needs to examine their content to select relevant ads.

Tweaks

There are a few tweaks with JavaScript you can do to o speed up AdSense:

To see how it works, look at the code to invoke the ads at the top and bottom of each page and the JavaScript in http://mindprod.com/embellishment/javascripttools.js. Basically I load the Google scripts dynamically only when I discover I am not in Opera and not viewing a document loaded from hard disk. I use the same trick for Google AdSense and Google Translate.

Google improves the markup for the ads from time to time. The old markup will work, but the new is generally faster or terser.


available on the web at:

http://mindprod.com/jgloss/googleadsense.html
ClustrMaps is down

optional Replicator mirror
of mindprod.com
on local hard disk J:

J:\mindprod\jgloss\googleadsense.html
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