Trafford : Java Glossary

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Trafford
A self-publishing i.e. vanity, press. You pay them to publish your book. However, unlike other vanity presses that hand you a boxful of finished books to flog to your relatives, they will optionally print and bind books one-off and drop ship them for you as you receive orders. This means you don’t need to buy a large inventory of books that you may never sell. You still have the costs of typesetting the book, editing, proofreading etc, but in these days of electronic publishing, you can do much of this work yourself or persuade skilled friends to volunteer their labour.

Other approaches you might consider for low-volume publishing are issuing books on CD (Compact Disc), DVD (Digital Video Disc), electronically downloaded, as spoken word in a number of formats, or website subscription.

As always, the problem is getting your work out in front of the public. Electronic publishing makes marketing your book no easier, with one possible exception. If your book has a very narrow niche market, then describing it in detail on a webpage, then asking all the search engines of the world to index it, will help people looking for books on that topic find your book. For a regional book, you are better to hit the bookstores of the region, in person.

The editing of typical Trafford books is pretty awful. I am not sure if this is the fault of Trafford’editors, authors buying only minimal editing services, or authors doing their own editing.


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